One home screen for everything they watch.
Bolt CTV brings live Pakistani channels, what's trending today, the country's creators, on-demand, and the apps a household already uses to the family television, behind one remote. Every minute it plays is measured at the set.
The working product, captured from the screen of a Bolt box.
A box, a remote, and a home screen the whole family understands
Plug the Bolt box into any television with an HDMI port. The first screen is the whole proposition, and it works for the grandparent who only wants the news and the teenager who only wants their creators.
Live TV
Pakistan's news, drama, sport, kids' and religious channels, live, with the channel guide a family expects.
On-Demand
Dramas, shows, films, documentaries and kids' favourites, ready when the household is.
Bolt Mela
Pakistan's creators and what's trending today, on the big screen. BoltAI provides the trending data.
Apps
The streaming and partner apps a household already uses, one click from the same home screen.
The same break, a different ad in every home
When a live channel goes to a break, each Bolt box asks for its own ad. The decision is made for that household, capped so nobody sees the same spot too often, and confirmed at the set when it plays.
Target the homes you want
- By geography: city and area
- By household profile: life stage, size, class*
- By viewing behaviour: what the home actually watches
Counted at the television
Every impression, quartile and completion is reported by the box that played it, so reach and frequency are measured, not modelled.
Responsible by design
Frequency caps per household, and kids' content stays ad-free.
* Household profiles come from consented subscriber data or panel recruitment.
One audience, measured across every screen
Bolt CTV is the third member of the Boltlike family. Together, the three give a single view of who is watching what, on television, online and on the connected set.
The people-meter panel: who in the home is watching linear television.
What Pakistan watches online, and which creators are rising.
Every minute played on every Bolt box, to the second, fused with the TAM panel.
Works over whatever connection the home has
Bolt CTV adapts to the line it is given, so it can reach homes that fixed broadband never has.
4G today, 5G as it arrives
Through a home router or dongle, for households without a fixed line.
Wi-Fi
On the home network the family already has.
Ethernet
Wired, for the steadiest picture on fibre and cable broadband.
Bring your channel, your brand or your network to the family television
We are working with partners across Pakistan's television and digital ecosystem. If one of these is you, we would like to talk.
Broadcasters
Your channels live and on-demand, with viewing measured at the set.
Advertisers & agencies
Addressable breaks and verified impressions, household by household.
Operators
A branded television service for your subscribers, over your network.
Creators
Your channel on the family's biggest screen.